Go to this website: http://www.google.com/alerts
Using a quick fill form you can create an alert by topic,
by company name, by an individual’s name. So now you can
keep tabs, and I mean literally keep tabs on your sales
prospects, customers, competitors, and even keep tabs on
your company. You can keep tabs on the people and on the
company.
I also suggest creating a Google alert with your own name
to keep tabs on what's being said about you.
Dan Surface is a regular speaker and Coach to many of the Nation's leading Associations and Corporations. His topics are all outcome based as he works to get bottom-line results within the organizations with his customized talks and group coaching sessions.